Comedy is a great ice-breaker. But how do you win the trust of the consumer? How do you break "Plateau Fever" and get your brand to the next level? Hersh Rephun's unique background as a standup comedian and brand storyteller is a recipe for laughter and learning, as he tackles messaging challenges with business owners, Founders, and CEOs on the road to connecting with their target audience. He also brings on fellow branding experts, to dissect THEIR brands and share their insights. Hersh has enjoyed an eclectic career spanning two decades as a message therapist, while playing standup gigs across the country. His clients include changemakers, market leaders, agencies, institutions, production companies, and Oscar-winning filmmakers. Hersh operates on one simple principle: sell the truth (the theme of Season 1). “Success is inextricably linked to honesty," says Hersh. “Your truth is your essence. To be memorable, you wanna be clever - but you have to get real to be funny."