July 27, 2022

Licorice...and Good Things Will Follow: Gary Rose

Licorice...and Good Things Will Follow: Gary Rose

You will dig this episode if you:

  1. know anything about the heyday of music videos
  2. know nothing about music videos, period
  3. want to be successful in business
  4. want to be successful as an individual
  5. have an oral fixation

CEO/Executive Producer/Photographer/Entrepreneur Gary Rose is Hersh’s guest on the podcast, and today the guys chart Gary’s path from broadcasting to producing music videos, and then producing over two thousand commercials (working with directors like Todd Phillips and Christopher Guest) including work for both the Super Bowl and the Academy Awards, through the successful launch in 2021 of KICSTICK, a licorice root product that became an oral substitute when Gary kicked his lifelong nicotine habit. He’s now writing a movie dealing with teens and the current fentanyl crisis. 

It’s all about balance: Gary has worked with the world’s biggest advertisers - ATT, Coke, BMW, Budweiser, General Motors, Levi’s, Mercedes, Microsoft, Nissan, and Pepsi, among them -  and photographed the Mud People of the Papua New Guinea Highlands. He served as President of the AICP/West Board of Directors, becoming a founding trustee member of the Producers Health and Benefit plan, producing hundreds of hours of content and winning the Cannes Lion Grand Prix, among many other awards - and been on Safari in Africa, gotten up close and personal with the dragons of the Komodo Islands, photographed Great White sharks in the Isle of Guadalupe, and snapped a tortoise in the Galapagos named Lonely George (the last of his species). He dove over 150 feet into the Blue Hole in Belize, and emerged as an entrepreneur, trading cigarettes for refined 100% natural nicotine-free licorice root. 

Key Takeaways:

  • Be curious. Love learning. Repeat. 
  • Licorice - and good things will follow
  • Please help preserve sharks and the world's oceans

https://www.kicstick.com/ 

Transcript

Gary Rose on Truth Tastes Funny with Hersh Rephun

[00:00:00] Hersh: The funny thing about success is that if you haven't learned anything, you're still just a stick in the mud. This is my conversation with Gary Rose.

[00:00:14] (in an Israeli accent) Okay. That's right. We are at Truth Tastes Funny podcast. Each the first thing I got to tell you is who it's a sponsor. They give you, they give you a sponsor. They give you some money, so you can afford to do a whistles and bells. And then today we have support from from the kosher, the KOSHER streetwear brand is the street. Well. It’s ALL Good. Is that the tagline, the important thing I think to take away from this, why they throw it at you? I don't know the important thing to take away from this. It's not about kosher food, right? Gary? No, no, no, 

[00:00:52] Gary Rose: never, never, never really about kosher food. 

[00:00:56] Hersh: It’s not about kosher food. It's about, it's all good.

[00:00:58] This guy, that guy, the white guy, the black guy, the Jewish, the Muslim, everybody it’s good. That's what kosher eats from 

[00:01:08] Hersh: and they give us a couple of, shekel, to, You know, make the show so good for that welcome kosher plant to the podcast. (drops the accent) I could do the whole thing and in Israeli accent, but I think we'll, if we don't, we had enough trouble with, with sound early in the early in the in the, in the setup that I think we overcame those things.

[00:01:25] It's like, why go back there? 

Well, yeah, I understand.

[00:01:31] my guest today is a, is a fascinating human being. One I, I like and admire very much as much for his work as for his independent spirit.

[00:01:51] And I think he's brought a lot of intellect and talent and skill and passion to many industries to the current. Production a world producing commercials all over the world with some of the greatest talents in the industry, some of the greatest agencies to some amazing photography to entrepreneurship.

[00:02:10] We'll talk about a brand that he's created called KICSTICK, which is a stick that helps you kick smoking. So. That's just add that to the list. And so we're gonna, we're going to go through Gary's life story today. And ultimately I think we're going to be very moved and inspired and excited and have a really, really good time talking to him.

[00:02:33] So ladies and gentlemen, let's hear it for Gary Rose. 

[00:02:36] Gary Rose: Wow. Thank you. That was a, that was a pretty kind and open introduction there. I have done a lot of different things, hard to sort of put your finger on, like, so what do you do? I don't know. Well, 

[00:02:51] Hersh: let's, let's start, let's start at the beginning with your earliest memory and then we're not gonna, we're not gonna, you know, you're not hold you to it, but if you really had to go back and say, I remember what's the first 

[00:03:05] Gary Rose: thing you remember.

[00:03:06] I think I I put my hand on a barbecue when I was like, And I, I, it, it burned the hell out of my hand and my ice. I went in and I said to my dad, I said, dad, it burned my hand. And he said, well, I told you not to touch that. And that would probably be like, my first memory was like burning of the fingertips getting burned.

[00:03:28] Yeah. 

[00:03:30] Hersh: So you got burned and did you, did you ever get burned again? 

[00:03:34] Gary Rose: No. No. I made sure at that point, I mean, when somebody tried to sell me a big pound of weed which wasn't really weed. It was, hay in a thing with weed on the outside, but I w I wasn't about to get burned again. And, and I said, open that up.

[00:03:53] And then the guy ran away. Like, he was like, I'm not, I'm not gonna do that. But I was about to get burned. 

[00:03:58] Hersh: You were about to get burned, but you remembered that barbecue. 

[00:04:02] Gary Rose: Yes. Said not twice. 

[00:04:06] Hersh: See, that's the difference between like learning a lesson and not learning a lesson. If you put your head on a barbecue and you learn that fire is dangerous and can burn you, that's one lesson.

[00:04:18] If you learn not to get screwed over by hay salesmen. That's another another level, another level of awareness.

[00:04:25] Gary Rose: Yes. And awareness is really what it's at. It's about continuing to learn. You know, I think the more, the more you learn or the more you find joy in learning it keeps things fresh and alive.

[00:04:41] I think that's inevitably I started in radio and then. I'm going to age myself a bit and then MTV began. So I wanted it do music videos. So I went from working at a radio station in Los Angeles to back to school, to study to learn how to direct music videos, because I thought, wow, this is going to be big.

[00:05:06] And, and as it turned out, MTV was big. 

[00:05:09] Hersh: so now I'm a little bit younger. That was the beginning of reality television. Is that what that was MTV, where they had a reality television or they did something else before that?

[00:05:21] Gary Rose: MTV actually played just music videos. It was an extension of music where actually a college professor said it was going to completely fail because they were too short to hold someone's attention and like a TV show and too short or too long to be an advertisement because essentially that's what they were. They weren't ads for records

[00:05:50] Hersh: They said the same thing about me. Yes. That I was too short to hold anyone's attention and look at me now, 

while there you go. 

[00:05:59] So don't buy into that. Okay. But I don't want to lose, I don't want to lose the through line. So you get burned on the barbecue and then you start doing radio. Would that with like a day in between?

[00:06:08] Gary Rose: No, that was probably about 15 years. 

[00:06:12] Hersh: What's the, what's the takeaway from the, from the fifth, 15 years that followed the barbecue where you put the headsets on 

[00:06:18] Gary Rose: what happened was one of those.

[00:06:20] Things were being dyslexic and completely ADHD as a child. I ended up in a class in high school and it was kind of the first time a professor or a teacher whose teacher, because it was high school said well, you're really comfortable talking in front of a microphone. You know, you could potentially do that as a career.

[00:06:41] And then I thought for a moment, I, oh, what a great job. You sit in a chair. You play your favorite songs and you talk a little bit, like it doesn't get any better than that. What a great job and at that point, I, when I considered it for real I was super fortunate in the sense that one of my friends' fathers having grown up on the mean streets of Encino was a big radio personality.

[00:07:10] And. The guy he he's passed, but his name was Gary Owens. He was on his TV show called Laugh-In. Yeah, he, he coined a beautiful downtown Burbank was one of his claims to fame, but he took me in and, and despite the fact he had to be on the air at six. He'd sit with me till 10, 11 o'clock at night, get me books and copy and you know, telling me whatever I, whatever I did, the last thing I wanted to do was leave Los Angeles, because you want to go on the air in LA or you'll have to start in Iowa and you don't want to do that.

[00:07:46] So he sent me to Pasadena city college. I got on KPCC when it wasn't just a news station, they played all kinds of stuff. And then. Onto “KWest 106, FM Southern California's hottest rock and roll,” which is gone now. And I liked that, but that was fun, you know, it was, it was great. And then all of a sudden I went, wow, this, this, this music video, thing's going to be big. I just 

[00:08:22] Gary Rose: thought that. It was an opportunity to get in on the ground level of something that I believe was going to change the music business forever. What, you know, everybody went to concerts because they wanted to see the artist. Right? You want to see, you want to see a rockstar.

[00:08:38] So all of a sudden you'd have, you know, these clips and, and, and at that point, you know, people were thinking performance, video and things of that nature. So I thought, well, how can it not be successful? It's going to be giant. 

[00:08:54] Hersh: it overtook me in a way the music video, you know, era just seemed to me like, oh, of course, of course you can do all these things with music.

[00:09:08] Of course you can visualize it. Of course, you can just let your blow your mind with crazy shit. That doesn’t fit into a half-hour TV show. That is, that is, you know, just a few minutes and whatever. It just seemed like a natural, creative, artistic thing that we were getting to see being done by young people.

[00:09:32] It wasn't like going to a museum to an art museum and having to respect Picasso or something like that. It was, it was, or, or Rembrandt. It was like, see, Rembrandt in front of your face. That was 

[00:09:45] Gary Rose: stuff. It did. I mean, it really did. The music business was in a slump. It was right prior to sort of, for lack of a better term, new wave music happening.

[00:09:57] And I was doing research at the radio station. That was one of my jobs. Like the radio is really funny. They go, well, if you want to do this, you have to do this and this and this and that. Like, you have to go to concerts and hand out stickers till two in the morning and then be back here at seven, like you had to do all this extra shit.

[00:10:16] But in the research, I was like, wow, this is incredible. So Duran, Duran, as ridiculous as that sounds was. The number one it was number one on the billboard music charts, and no radio station was playing it. 

[00:10:34] Hersh: Her name is Rio and she dances on us saying right 

[00:10:40] Gary Rose: at right. And nobody was playing it 

[00:10:43] Wow. Like it, at that moment in time, the music is industry. And the video adjunct of it. Like they didn't know what to do with themselves. They couldn't make these video clips fast enough because, you know, initially the record companies, there was no digital music. So people actually paid for records and became fans of artists opposed to a song, which is the way the music business is now.

[00:11:15] But what was incredible about it was all of a sudden record labels were willing to go here's $2 million make me make me a video. And, you know, it was a substantial amount of money. It was a pretty interesting thing and it, and it it's what sort of led me into the advertising business because music and music videos were tied right in with advertising.

[00:11:42] And then I learned like, wait, this advertising stuff, that's where all the money. There's an enormous amount of money in the advertising stuff. I should do that. 

[00:11:54] Hersh: Isn't that a nice thought, Gary, to think of a time when there was money in both industries, there was not only was there millions of dollars for a music video.

[00:12:05] There were millions of dollars for commercials,

[00:12:23] Gary Rose:  but, but part of that was print.

[00:12:38] Right. And there was radio and there was TV. So there was also, there was ABC NBC, CBS, and then later came this crazy little network called Fox, but everybody was watching that period. End of story. That's what you were watching. So a television ad, when you ran a television ad, like everyone in the country, It was, it was crazy.

[00:13:08] So that went away. Now there's 500 channels now there's streaming and all, all of the online opportunities for an advertiser that if they're trying to talk to young people who don't watch television anyway, there's no point in putting an ad on television. They're like an advertise on Instagram and TikTok and influencers.

[00:13:28] And so that ad budget is just. Dissected 400 different ways and they don't know how to reach the people that are trying to reach any longer. 

[00:13:38] Hersh: Right. And we know that look, and we could talk at nauseum about the industry and what's going on in the industry and where it goes. But what I think my, my listeners come to the show for is really life advice.

[00:13:56] If, and they don't want advice for me. You know, the only letters I get are our letters asking for more guest advice and less advice for me. And those, those letters so far come from my kids, but really it's life advice with all the different things that you've doneif a young person's asking you for advice now and saying, you know, okay, I understand the industry, various industries are crazy. Like what's the, what's the best way to be to, is there a way to be happy in today's world with all the craziness and everything that's going on?

[00:14:47] Gary Rose: Well, By the way, I just want to compliment you on, on the fact that your kids ask you for advice. Mine are, they're 

[00:14:55] Hersh: asking me for the advice of others 

[00:14:58] Gary Rose: Mine are, like, yeah, right dad you know, it's like look, we do our best. No, I, I think to answer your question.

[00:15:08] It, you know, as you, as you get older and whatever, you start to realize that life is short and you need to find joy in, in your life and you need to be happy. And you need to do things that bring you joy and bring you happiness. And really, I think the pandemic had played a role in making people stop for five seconds because they were forced to sit in their homes with family members and not kill.

[00:15:37] Yeah, I think that that ability to look within yourself and go, well, you know, do I really like this? Or is this like the most fucked up horrible job I've ever done for nine years? You know, I was really lucky to, to have a job that play. Really well into my sensibility because commercials, when you're making a TV commercial, which was, I'd say the majority of my career between Moxie Pictures and GO Film.

[00:16:12] If you like the project, it was, it was smiling all day long and just creating something that you really believed in or something that was going to be great. If you didn't like the project, it would be over. Like sometimes you had to go to dinner with people that your lowest, you know, you're like, I like really, I'm going to go to dinner and buy you expensive sushi right now.

[00:16:39] I frankly hate you. You know, and that, that kind of thing with a really, really difficult client, two days later, we'd come to an end, but if you go through it and And look at what you're doing and how you're doing it. I think it can give you a lot of insight into being happy. Like what, what, what lights a fire inside of you, you know?

[00:17:03] And when the advertising industry changed and I ran my career in a, I think what I learned later, a unique. I only took on projects I liked. And if I didn't like the project or I didn't think it could be good or it was going to be embarrassing. And, and I know. Relatively speaking to people outside of the advertising industry, that might sound weird.

[00:17:34] Like what ads good. Some are and, and, you know, some are, some are horrible. I just wouldn't do those. And it later on. As business became harder and harder, you were getting forced into working on projects that you didn't necessarily love or that you didn't think were going to be great. And for me, that, that began to take the joy out of what I did.

[00:17:58] And I began to reevaluate and really look at, you know, time and things that I have. I've always had a passion for photography. And love doing that and said, well, gosh, you know, at what point are you going to really get to explore that? And this, the KICSTICK company, which you had mentioned, I don't know.

[00:18:19] That was a learning experience. I had smoked cigarettes for my entire life and 

[00:18:24] Hersh: I'm going to have a KICSTICK now while you, you, you do that while 

[00:18:27] Gary Rose: you speak. I have one right here. It's basically a licorice root chew stick, which in the simplest terms, I quit smoking. I was on set with a big famous director and an even bigger and more famous actor.

[00:18:48] Everybody was smoking. I quit. It was making me crazy. I had licorice root. I bought licorice root cause I needed something to chew on to sort of fulfill that oral fixation. And so I bought a bunch of licorice root and I cut them in half and was just chewing on them. And then the production designer said, what is that?

[00:19:10] I said, well, it's licorice root. And I get one to him. And the director what's that? Actor and I'm standing on set and I look around and no one's smoking and everyone's chewing a piece of licorice root and we're shooting out in the desert and they're spitting it, the bark part off. And we're outside.

[00:19:29] And for 20 minutes, everybody stopped smoking and I thought, wow, this could possibly be a problem. And, you know, when I, when I sort of slowed down and decided that it was time to put the advertising business away and, and move on to other things in my life, it was one of the motivations was I go, I'm going to start a company and I'm going to create a brand and a logo.

[00:19:56] And like, let's say here, look at our cool, those are, that's kind of cool. Right? Yeah. And. I'd never done it, but I got to do everything and I'd come from advertising. So all I really thought about was, huh, you could sell anything. You just kind of advertise it correctly. So paper inserts and stickers and making them quite precious.

[00:20:23] Hersh: it's not lost on me that while you had never created a product, maybe in sold it that I know of. I don't know your whole career. All those sets, all those shitty sushi dinners with people, you've hated all those wonderful, amazing groundbreaking projects, you know, and you were able to do the gamut of stuff that was debated.

[00:20:50] Keep the lights on stuff that you've kind of hated, but you couldn't afford to, to fire the client you know, or stuff that really changed the way commercials are made. And also brought a lot of joy to, to, you know, to viewers. I think all of it went into this box, like when, when I saw this thing, I was like, you know, and KICSTICK, isn't this isn't a sponsor of the show, butby the end of our, of our episode today, I will no longer I don't want to be a cigarette smoker anymore after this. That said I'm not a cigarette smoker. So I think the odds are probably pretty good that I won't be when I'm done.

[00:21:39] Gary Rose: That's what's so great about it is that like you're living proof that it works now people would call me and they'd say, Hey so if I buy some KICSTICKS will, will it be easy for me to quit smoking? And no, it's not going to help you quit. Oh, well then why would I want it? Well, when you do decide to get. They will help you cause you have something to hold in your hand and they have, so you can put it in your mouth and you, you know, you can take it out of your mouth and you can twiddle it around.

[00:22:28] And it helps because you did that when you smoked. And then you can just throw it out and they're a hundred percent natural and they're biodegradable and You know, when we talked earlier about like learning I got to work with some of the finest people in advertising. I mean, people who created the Nike logos and who did like, they were so clever.

[00:22:50] And I learned so much over the years that you're somewhat right in the sense that the logo, the K is a broken stick, like a broken habit. It means something. And the back of the box is basically, this is basically just the logo exploded. Why there's no reason at all. It's just cool. Like that's cool. And all the ad guys I worked with were like, whoa, it's gotta be cool.

[00:23:19] So for me in making kicks deck, it was fun. I got to create a logo, a brand learn how to create a product, import it into the United States, make the containers sell on Etsy and Amazon and Pinterest and get it on Google and, and a website and, and, and, you know, a page on Amazon, all this stuff frankly, was learning.

[00:23:46] And now that I've learned, and now I have to do it. Like now I sell one every hour. And I'm over it. It's like I created a company. I learned the entire time I got to make video ads. I made Instagram things. I made like all kinds of stuff, but now it's turned into like a job. So, you know I I'm the company is not even two years old, but it has enormous potential in the sense that. 

If somebody wanted to take this company to the next level, like, and you could tap into the vaping market through micro influencers and get young people who are having problems, trying to quit vaping and make these sticks a, a brand that is known within the world as an alternative to putting a vape pen in your mouth.

[00:24:42] I think the company would blow up and you you'd have to have a lot of them to sell. I am writing now, so I want to really focus on doing some writing. And when you talk about growth and. Learning. I think that's what made this experience so rewarding for me was that I did something.

[00:25:05] I went all in. As my spiritual advisor would say, I leaned into creating a brand that could actually help the world. And it is it's helping people stop smoking and helping people stop vaping and biting their nails and a pandemic eating and an array of other things, according to the feedback on Google and whatnot.

[00:25:30] And I did it which is something to be proud of was do I have to run it the rest of my life? I kind of feel slightly responsible cause it's helping people, but now I'm going to look for somebody to take it over. And, and, and run with the ball with this much passion and love as I put into creating it.

[00:25:51] Hersh: That's great. I mean, when something works, you don't want it to stop growing. You don't want it to stop evolving, but, you know, going back to that happiness, You know, time is precious. What are you, what are you writing 

[00:26:12] Well, I wrote, I wrote a horribly bad television, pilot. I wrote a movie scrapped, which I meditate every day every day, every day. And I had a, I dunno, it's called, I guess it's called a flow. So one morning I was meditating. This is super weird and woo and odd. And I just do 30 minutes every day.

[00:26:43] Hersh: I was going to ask how long, cause I can't do 30 yet. I can do about 15 minutes. 

[00:26:48] Gary Rose: Yeah. Well I I've, I've been doing it moves me. Yeah. I've been doing it for years and I do it at the exact same time. Every morning I get up early. I have a place. It's not like a S a special meditation room. It's, it's my home gym.

[00:27:04] So but there are windows looking out onto some mountains, so it's beautiful and peaceful. I highly recommend meditation to everyone and that they understand like the greatest thing or the funniest. About that. And I know I'm add, so I'm jumping all over the place, but I had I had friends going through a very traumatic financial situation, big lawsuit kind of thing in their lives.

[00:27:31] And, and my friend's wife was so stressed and I said, you know, you might, you might really want. Try meditating, just, just to help and, and, and, and put this all in perspective and realize that this isn't everything in the world. This is just a thing that's happening right now. And she said, I really want to do that.

[00:27:56] I really want to start meditating. And as soon as I'm less stressed out, I'm going to start.

[00:28:04] And I said, well, I think you're missing the point. You know, and it was funny, I think, I don't know if it was, you know the Dalai Lama or somebody was asked, like, so what happens if you don't have enough time to meditate and his response was, well, then I meditate more. And it's true, you know, it does bring you it's like the rebooting of a computer, right?

[00:28:29] So it resets your, your mind and your day. But it was one random morning. I'm meditating. I'm sort of feeling quite peaceful. And I have this idea pops into my head. And for three months, the idea just stays and stays and stays. And I can't seem to shake this idea. And so I said, okay, I'm going to write this story.

[00:28:53] And it's basically the story of two high school students. Two, two guys who play football together accidentally accidentally get involved with purchasing Drugs on the dark web and decide that they're going to go try these, these drugs. And one of the kids one of the two kids overdoses and dies.

[00:29:18] And this story is really about how his best friend deals with the drama and tragic You know the tragedy behind his family and or with his family and the community. And what was interesting was I had gotten some written feedback on this script and I had written it about a year. I finished it about a year and a half ago almost pandemic time.

[00:29:45] And I'd never really thought about it on. And I got some, some feedback and like a four page then of notes. And it said, this what's interesting about this script is, you know, it can actually educate and be entertaining at the same time, because right now we're going through this incredible fentanyl epidemic where all these kids are accidentally, accidentally overdosing.

[00:30:13] And, and dying because they're spiking all kinds of shit with fentanyl now. And I went, well, I never thought of that. And so I go and have gone back to that script and I need the time, but I want to put a treatment together for it. And try to get it made because I think it's called small decisions.

[00:30:33] And I think it's the kind of story that. Could maybe help a young person think twice before ingesting something that they have no idea what it is and you and I, we grew up going, oh, I know what this is. And you just take it because it really was that. Right. Right. And my theory is my, my two second theory is that I don't know if you sought “Dopesick” or the documentary, the crime of the century, but you know, it's about the Sackler family who created Oxycontin.

[00:31:08] And so they were shut down, so to speak and had to pay, you know, $6 billion in restitution or some crazy amount. And what it did, was it changed? It changed the medical profession. Like no doctor will prescribe. Like a Vicodin or anything. If you hurt your back, they don't prescribe opiates. They're all paranoid that everyone's going to get strung out on drugs.

[00:31:36] So I think that the drug cartels saw this great opportunity to create fake Oxycontin with fentanyl because fentanyl is so much stronger. It's a hundred times stronger than heroin. The problem is, is that it's very easy to overdose on that because. If you're, if your body has no tolerance to opiates and you take something and that particular knock-off pill is strong, strong enough for somebody who does have an opiate baseline, it will kill somebody because your body's not ready for it.

[00:32:16] So it's kind of sad. But it's, you know, I even heard of. A story like this. I had a meeting about the movie and they said, well, did you hear the story? Like two kids went to Coachella and they bought ecstasy online. And it wasn't ecstasy. It, it had fentanyl in it and of the two kids. These are kids go to school in, in, I live in studio city in the area and one of the kids took this fake drug and died.

[00:32:53] And it's I think with all the stuff going on in the news right now, between, you know, Russia and. You know, the, these, these mass shootings and all this stuff, this, this fentanyl epidemic and, and all these overdoses are kind of backstory right now. But kids, I think, really need to think about what they're about to take, because they don't know what it is.

[00:33:19] And you know, when you're a kid you're invincible, right? Like you can just do anything. So, yeah. 

[00:33:26] Hersh: Well, I think. You know, what, what that answers in a way is the, is to my earlier question of, you know, what can you do to, to live a happy life? What can you do to, if, if we feel paralyzed by some of the horrors that we see on a daily basis, we can't do anything to make the world better at all, but we also can't expect ourselves to solve the big problem that’s freaking us out that day. So. It makes sense to say, I'm going to write a, you know, I'm going to write a screenplay about, about the fentanyl epidemic and crisis. And if it gets made or if word spreads about it, if a kid sees it, if it's, if one kids, one kid thinks twice and their life is saved by, by that, you know, that's an amazing, wonderful thing.

[00:34:24] You've done that whoever's involved in, the project has done and it, it, isn't setting out to, you know, eradicate the problem. That's too big, a bite to, to take off it's, it's setting out to address something. So maybe, maybe, maybe to ease our minds. It's the idea of, you know, what, just to address something

you know we can do all kinds of things.

[00:36:32] What we don't have to do is, is be slaves to some notion that we have no freedom. 

[00:36:38] Gary Rose: And I think, I think you're right. I mean, I, in, in all of this and everything that we do, right. It's it is really It is really about doing those things that, that light, that fire inside of you, because that's what you're going to do best.

[00:36:55] And that is what you're going to enjoy and to make you want to get out of bed. I've never, you know I'm, I'm in the process of sort of writing my third thing, which is a number of people said, write comedy. You know, you worked with the biggest comedy directors in the world. Like, you know, Todd Phillips who made the hangover.

[00:37:16] Right? Like I launched him making a TV commercial, like we did TV commercials together long before he ever made his first movie. And got him the talent for, in a Pepsi ad who was in, in, in road trip, you know, Tom green, who was his first movie, you know, and it was like he had to get a star attached to his movie to make it he's like, well, let's put them in this Pepsi ad.

[00:37:39] So then he pitched him the movie. And David Dobkin, he did wedding Crashers and it's all these comedy guys and Christopher Guest So you know, I think what's interesting is our minds working in a, in a certain way. Right? So you, you write or you do what you feel, right. And, and kind of, you know oh, I'm going to sit down and try to write a comedy you know It's it's, it's something that I want to do, but it's taking a lot more energy.

[00:38:07] It's not just coming to me as easily as sort of this fixed, dramatic story that I created. But it's fun because I'm learning and I think what what the KICSTICK company in that venture which was probably. It's been in business for about a year and a half. And prior to that was the pandemic.

[00:38:31] So there was a year of creating the company, but that time and what, what I'm taking away from it is just all the stuff I learned and how much I enjoyed learning new things and like learning how to do new stuff. Is one of the biggest keys to to really being on fire and enjoying it. Like, you know, you started the, the, the, the clothing, the kosher clothing company, or the kosher clothes, clothing company is something that, you know, it's, it's from within a passion, right?

[00:39:12] It's like, I want to do this and I want to create it in a way that it's good. Right. I get that, that right. 

[00:39:20] Hersh: It brings people together. Really lets people talk to each other and, and, and bring kindness - wear kindly. And that's the thing with, with that, you know, Wear Kindly, oh, I love it. That's it simple.

[00:39:33] Thank you. So it's just a simple, simple thing, simple notion, but. 

[00:39:40] Gary Rose: It's like putting love into the world, buddy, but love in the world. Put a little love in your heart, you know, and I think making people smile, which I know like your, your entire career, I mean, we've known each other a long time, you know, you've always been a very funny guyand I think that that.

[00:39:57] Has also made people and encouraged people to want to spend time or interact or work with you on so many different levels, because it's fun. Like, and that's, you know, you want to, you know, want to be able to really look at life that way and find the joy in, in what you do, because you know, we're here for, for, you know, frankly, a blink of an eye.

[00:40:22] And especially when you hearYou know, there's horrible stuff on the news and you go, gosh, you know, I just wanna, I really want to give back and do what I can and, and do things that make me happy because frankly you know, th this is it. It's not what somebody once said to me. You guys, this is it.

[00:40:41] It's not a dress rehearsal. Like really go for it, you know, have a good time. And. You know, in, in making commercials and having made thousands of commercials, thousands and having won every award in advertising that's conceivably possible to win. And I'm not tooting my own horn. I'm trying to say that.

[00:41:10] What, what was important was doing stuff that was. Like whether there was money or not, like we were going to make it the best we possibly could. And what that inevitably netted was great work and funny work and work that You know, we were rewarded for, with appreciation of industry peers, because we went into it and did it with a smile on our faces.

[00:41:40] We, it was not, it was all those projects that you can look back on and go, oh my God, everybody was so stressed out. And it felt like you know, we were, we were doing brain surgery. Those aren't the projects that, that ended. Winning awards and being successful. It was the ones that were kind of a joy to make, and we laughed on set and just went, let's do this, let's do that.

[00:42:08] You know? And I think that inevitably just reflects in everything. Just, just look for the, look for the look for the smile and in, in the stuff that. 

[00:42:21] Hersh:I got that from my dad. My dad was an attorney. I think every interaction he had with somebody left them with a little smile just by virtue of something. He said, you know, it could be a joke, could be a, a piece of advice could be, could be a nod or a look or whatever it was. But that was the effect.

[00:42:59] And I, and I always, I picked up on that and I was like, that's nice. And I don't think I did it or do it consciously either, but I think it in reflecting on it, the smile is not an accident. The the, the, Wear Kindly is not an accident that we, that we came up with that notion to put that on a hat, you know?

[00:43:20] Right. 

[00:43:20] Gary Rose: It's not, it's, it's, it's inherently coming from, you know, your soul and what you're all about. And, you know, somebody once said to me when I was, was young, they said, you know, just do what you love and money will. And I think, you know, so many people reverse that, especially when they're young and they're like, well, how am I going to make a good living?

[00:43:43] It's like, well, maybe what you want to really focus on is what's going to make you happy. And if you do that really well, because you are happy you won't need to worry about money, it'll follow. And, and I took that advice. And, you know, honestly did have a super blessed career in advertising and marketing and even the KICSTICK company has done well.

[00:44:10] I think that you just, if you, if you really trust and believe that doing things that you're going to enjoy and doing things that, that bring you happiness, you'll be fine. 

[00:44:26] Hersh: Yeah, well with that, Gary, thank you so much for coming on. 

[00:44:47] Gary Rose: Well, thanks so much for having me it was good time. I  appreciate what you're doing and have fun doing it. And, and thanks for having me on as a guest.